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International marketing
Cateora, Philip R.- ISBN0071233075
- editionEleventh edition|International edition
- publisher
- descriptionxxv, 693 pages : illustrations (some color), color maps
- series title
- Cubao Branch
- Project 8 Branch
- Greater Project 4 Branch
- Payatas Lupang Pangako Branch
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Notes
Bibliographic Note
Includes bibliographical references and index.
Content
- An overview
- The cultural environment of global markets
- Assessing global market opportunities
- Developing global marketing strategies
- Implementing global marketing strategies