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Strategic social marketing
- French, Jeff [author] |
- Gordon, Ross [author]
- ISBN9781446248614
- publisher
- descriptionxvii, 429 pages : illustrations
- Loan PeriodRoom Use Only
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Notes
Bibliographic Note
Includes bibliographical references and index.
Content
- Part I : Why?
- The importance of social marketing for social policy
- The nature of social marketing
- Marketing social good
- Part II : What?
Subjects