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The SAGE handbook of international marketing
- ISBN9781412934282
- publisher
- descriptionxviii, 548 pages : illustrations
- Pasong Tamo Branch
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Notes
Bibliographic Note
Includes bibliographical references and index.
Content
- Section 1. Changing market environments
- Section 2. Consumer behavior research
- Section 3. Changing market environments
- Section 4. Global strategy
- Section 5. Developing marketing strategy
Subjects