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Public relations : strategies and tactics

Wilcox, Dennis L.

  • Pasong Tamo Branch

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Notes
  • Bibliographic Note
    Includes bibliographical references (pages 555-565) and index.
    • Content
    • Part 1. Role
    • Chapter 1. What is public relations?
    • Chapter 2. The evolution of public relations
    • Chapter 3. Ethics and professionalism
    • Chapter 4. The individual in public relations
      Subjects