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International marketing
- Cateora, Philip R [author] |
- Graham, John L [author]
- ISBN0072833718
- editionTwelfth edition
- publisher
- descriptionxiii, 697 pages : color illustrations, color maps
- Main Library
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Notes
Bibliographic Note
Includes bibliographical references and indexes.
Content
- The cultural environment of global markets
- Assessing global market opportunities
- Developing global marketing strategies
- Implementing global marketing strategies
- Supplementary material