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Retailing management
- Levy, Michael [author] |
- Weitz, Barton A [author]
- ISBN0072315776
- editionFourth edition
- publisher
- descriptionxxvii, 754 pages : illustrations
- Main Library
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Notes
Bibliographic Note
Includes bibliographical references (pages 694-721) and indexes.
Content
- Introduction to the world of retailing
- Store-based retailing
- Electronic and nonstore retailing
- The retail customer
- Customer buying behavior
Subjects