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Contemporary advertising
- Arens, William F [author] |
- Weigold, Michael F [author] |
- Arens, Christian [author]
- ISBN9780073529912
- editionEleventh edition
- publisher
- descriptionxl, 712 pages : color illustrations
- Main Library
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Notes
Bibliographic Note
Includes bibliographical references (653-672) and indexes.
Content
- Advertising perspectives
- Crafting marketing and advertising strategies
- Integrating advertising with other elements of the communication mix
- Creating advertisement and commercials
- Using advertising media
Subjects