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Social media analytics and practical applications : the change to the competition landscape
Kumar, Subodha- ISBN9781032051390
- editionFirst edition
- publisher
- descriptionxii, 66 pages : illustrations
- series title
- Loan PeriodRoom Use Only
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Notes
Bibliographic Note
Includes bibliographical references.
Content
- How social media shapes the way we think
- Wisdom of crowds meets social media
- Social media and firm strategies
- Social media, fake reviews, and machine learning method
- Social media and healthcare