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Strategic management
- Rothaermel, Frank T [author]
- ISBN9781266191862
- editionSixth edition
- publisher
- descriptionxxix, 558 pages : color illustrations
- Loan PeriodRoom Use Only
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Notes
Bibliographic Note
Includes bibliographical references and indexes.
Content
- Part one. Analysis
- What is strategy?
- Strategic leadership : managing the strategy process
- External analysis : industry structure, competitive forces
- Internal analysis : resources, capabilities, and core competencies
Subjects