Social media marketing for dummies

Singh, Shiv

E-marketing

Garcia, Leonardo R., Jr.

Scale up your Internet startup : how to start a business while working a full-time job

Gamboa, Larry

Handbook of consumer behavior, tourism, and the Internet

The big red fez : how to make any web site better

Godin, Seth

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Scott, David Meerman

A web retailing implementation in the Philippine context

Palaña, Marianito K.

The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly

Scott, David Meerman

Net gain : expanding markets through virtual communities

Hagel, John

The 11 immutable laws of Internet branding

Ries, Al