Hospitality sales & marketing

Marketing management

Kotler, Philip

Services marketing : people, technology, strategy

Lovelock, Christopher

Promotion and marketing communications

Applied marketing research : for data- based marketing decisions

Roberto, Eduardo L.

Marketing in travel and tourism

Middleton, Victor T. C.

The dynamics of influencer marketing : a multidisciplinary approach

Marketing research

Miranda, Gregorio S.

Social media marketing for dummies : elearning kit

Khare, Phyllis

Essentials of marketing

Blythe, Jim