Advanced Search
Print

Principles of marketing

Ilano, A. B.

Pickup Location:

Locations

No available data

Unfortunately, the data regarding the book items are not currently available.

Other Related Information

Additional Information
  • Notes
    • "ABM : accountancy, business, and management"--Cover.
    • "Kto12"--Cover.
    • Notes
  • Bibliographic Note
    Includes bibliographical references (pages 329-332) and index.
    • Content
    • The principles of marketing
    • A framework for marketing
    • Needs, wants, and demands
    • Marketing origins, exchange, and value
    • Contemporary approaches to marketing
      Subjects