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Marketing
Etzel, Michael J.- ISBN0073660310
- edition12th edition
- publisher
- descriptionxxii, 674 pages : color illustrations
- series title
- Pasong Tamo Branch
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Notes
Bibliographic Note
Includes bibliographical references and indexes.
Content
- Part one. The field of marketing
- An overview of marketing
- The dynamic marketing environment
- Global markets and marketing
- Part two. Identifying and selecting markets
Subjects