Digital
eMarketing : the essential guide to marketing in a digital world
Stokes, Rob- ISBN9780620780582
- edition6th edition
- publisher
- description1 online resource (619 pages) : color illustrations
- genreElectronic Books
Locations
Item is Digital Only
This item does not have a hard or physical copy, and therefore it can only be viewed through an electronic device. You can access the eBook by clicking the "View Online" button above.
Other Related Information
Additional Information
Notes
- Includes index.
Content
- Part one. Think
- Introduction to think
- Think - strategy and context
- Think - understanding customer behavior
- Think - data-driven decision making
Subjects