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Fundamentals of marketing in the Philippine setting
Go, Josiah- ISBN9789710596003
- edition2nd edition
- publisher
- description462 pages : illustrations
- Main Library
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Notes
- Includes indexes.
Content
- Chapter 1. Marketing : an introduction
- Chapter 2. Market segmentation
- Chapter 3. Marketing mix : the 4Ps of marketing
- Chapter 4. Product strategy
- Chapter 5. Customer service strategy
Subjects