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Value above cost : driving superior financial performance with CVA, the most important metric you've never used

Sexton, Donald E.

  • Project 8 Branch

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Notes
  • Bibliographic Note
    Includes bibliographical references (pages 311-328) and index.
    • Content
    • Marketing and financial performance
    • How CVA affects financial performance
    • CVA over time
    • Perceived value
    • Costs
      Subjects