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Principles of marketing
- Medina, Roberto G [author]
- ISBN971230762X
- publisher
- descriptionxvi, 197 pages : illustrations
- Main Library
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Notes
Bibliographic Note
Includes bibliographical references (pages 191-194) and index.
Content
- An overview of marketing
- Markets and market segmentation
- Marketing research and information systems
- The product
- The price
Subjects