Customer relationship management : a global approach

Chakravorti, Samit

Introduction to customer relationship management

Human sigma : managing the employee-customer encounter

Fleming, John H.

Principles and practices in marketing in the Philippine setting

Go, Josiah

eMarketing : the essential guide to marketing in a digital world

Stokes, Rob

The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy

Karam, Amy

Innovations in digital branding and content marketing

Small business management : launching and growing entrepreneurial ventures

Longenecker, Justin G.

Customer service : building successful skills for the twenty-first century

Lucas, Robert W.

Business driven information systems

Baltzan, Paige